# Welcome Hey I'm Adam, the app founder. Any time you speak with someone on Livechat or through email, you're speaking directly **with me**. I'm only human so please don't be too mad if I do not reply right away (which I usually do). Can't wait to talk with you :) ## What is GTM? GTM is a handy app that effortlessly adds the Google Tag Manager (GTM) script to your online store, making it a breeze to manage different analytics services. With GTM & Data Layer, there's no need to spend time tweaking your theme's code – it's all taken care of for you. GTM is designed to work with any theme, making it a versatile solution for running effective . ## Setup GTM (Easy) {% embed url="" %}