> For the complete documentation index, see [llms.txt](https://gtm-guide.gitbook.io/gtm-welcome/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gtm-guide.gitbook.io/gtm-welcome/welcome.md).

# Welcome

Hey I'm Adam, the app founder. Any time you speak with someone on Livechat or through email, you're speaking directly **with me**. I'm only human so please don't be too mad if I do not reply right away (which I usually do). Can't wait to talk with you :)

## What is GTM?

GTM is a handy app that effortlessly adds the Google Tag Manager (GTM) script to your online store, making it a breeze to manage different analytics services. With GTM & Data Layer, there's no need to spend time tweaking your theme's code – it's all taken care of for you.

GTM is designed to work with any theme, making it a versatile solution for running effective .

## Setup GTM (Easy)

{% embed url="<https://youtu.be/PXcy3DezI80>" %}


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